Art Director

Stream & download platform  

Responsible for and involved in the ideology, production and execution. Mediums: Responsive on desktop, tablet, including mobile application with in-app OMP.  


•    Established purpose to evaluate strategy and opportunity . 

•    Competitor analysis, deriving analytics and quantitative data into concrete initiatives that drive conversion. 

•    Directed and collaborated with UI and UX teams to create a responsive standard and functionality across all states. 

•    Formulated content flow, wire frames, photography, videography, audio enhancements and hex codes.  

•    Programs used: Photoshop, Illustrator, Lightroom, Zeplin, Atom, and backend logic programs.