The Art Institute San Francisco, CA

Major: Digital Design


Levi Strauss & Co.    

Senior International Digital Designer, San Francisco, CA, Aug 2017 - Feb 2017 

•    Responsible for and involved in the Levi Strauss project Zen eCommerce global site migration.  

•    Directed and collaborated with Zen designers and cross functional teams to formulate a responsive standard. 

•    Merged cross functional platforms and principles to develop a cohesive end-to-end customer experience.

•    Determined and set responsive UX and UI standards across all legacy mediums in the U.S, E.U and CA. 

•    Programs used: Photoshop, Illustrator, InDesign, Zeplin, Scene 7 and AEM.


Neue Amsterdam

Art Director, San Francisco, CA, May 2016 -  Oct 2017

•    Reported to the critically acclaimed Neue Amsterdam Creative Director Robert Valentine. 

•    Formulated digital content including micro sites, landing pages, emails, social and paid media.

•    Maintain and evolve Neue Amsterdam visual design system across all digital experiences, 

      including web (desktop, tablet, mobile), native mobile app, and in-store fixtures. 

•    Programs used: Photoshop, Illustrator, Lightroom, MailChimp, Atom, and backend Logic programs.


Head Digital Designer, San Francisco, CA, Nov 2016 - Apr 2016

•    Evolved JMO's brand identity and extended visual guidelines across U.S and APAC mediums. 

•    Formulated goals and processes to achieve key business metrics influencing the brands evolution.

•    Directed in-house designers and managed relationships with external production agencies.

•    Programs used: Photoshop, Illustrator, Lightroom, Acrobat, InDesign and Invision, Keynote. 


Sam's Club/ Walmart. e-commerce  

Digital Designer, San Francisco, CA, Aug 2015 - Oct 2016

•    Created wire frames, web site design, traffic growth, UI and advertising revenue. 

•    Developed brand strategy, including new businesses on formation of design structure. 

•    Designed cross-collaborative, data driven framework with teams in Sam's Club eCommerce. 

•    Programs used: Photoshop, Illustrator, invasion, Sketch, Scene 7 and AEM.



Digital Designer, San Francisco, CA, Nov 2014 - Feb 2015

•    Worked with Creative Director Elise Woolcock and team on print and digital campaigns.

•    Formulated designs for Marc Jacobs, Elizabeth & James, and Formula X under Kendo LVMH. 

•    Collaborated with engineers and multiple cross functional teams to support global design initiates. 

•    Editing content, wire frames, determining technical requirements, updating and solving.


Vida & Co

Product Designer, San Francisco, CA, Aug 2013 - July 2014

•    Supported and enabling cross functional teams within Vida & Co. eCommence.

•    Assisted digital agencies (and their clients) to manage their comprehensive digital presence.

•    Delivered high level consumer experiences while maintaining profitability and growth.

•    Programs used: Photoshop, Illustrator, Lightroom, and backend plugins. 


Fred Segal (Conveyor) 

Digital Designer and Consultant, Los Angeles, CA  Jan 2012 - Nov 2013

•    Designed and consulted for Joey Gonzalez (Owner of Fred Segal “Conveyor”)

•    Implemented and created best practices to streamline processes and optimize productivity.

•    Formulated wire frames, tech packs and redline mechanicals for external vendor. 

•    Programs used: Photoshop, Illustrator, InDesign, Acrobat, and Bridge. 



Digital Designer, Los Angeles, CA, 2009 

•    Generated concept designs, tech packs, look-books, line sheets, and advertisements.

•    Editing content, designing layouts, determining technical requirements, updating and solving.

•    Programs used: Photoshop, Illustrator, Indesign, Acrobat and Bridge.



Photoshop, InDesign, Illustrator, Sketch, Lightroom, XD, Invision, Bridge, Acrobat, Excel, PowerPoint, 

Word, Access, Outlook, Publisher, Confluence, AEM, Scene 7, Zeplin and Atom.  



I speak fluent German- growing up I lived in Germany, the Caribbean, and Canada.

I am quite comfortable with diversity and adapting to new situations and enjoy team collaboration.