DTA - Digital Design Creatives produced under
theRogue creative umbrella.
Responsible for and involved in the research, conceptual, prod, and execution. Mediums: Responsive on desktop and mobile. Including
in-store, look-book and editorial collateral.
Creatives produced under Fred Segal.
Responsible for and involved in the ideology, production and execution. Mediums: Responsive on desktop, mobile, including in-store, look-book, print collateral and apparel.
• Established and extended brand guidelines to support internal and external marketing initiatives.
• Produced data driven design leading to strong online conversion and low bounce rates.
• Formulated marketing collateral (i.e. emails, landing pages, eBooks, brochures, banners, infographics, case studies, and white-papers).
• Developed three dimensional modules, wireframes, technical guidelines and responsive standards.
• Programs used: Photoshop, Illustrator, Lightroom, and Wordpress.